Entertainment, Media & Sports · Week of Oct 26, 2026
Brands ride sports events: the week in entertainment releases
Consumer brands and corporations tied announcements to sporting events this week, from Formula 1 races and the WNBA title to the Youth Olympic Games.
Sports events were the backdrop for most of this week's releases. Two brands pointed to Formula 1 race weekends. Volcan de mi Tierra promoted its role as the Official Tequila of Formula 1 at the Mexico City Grand Prix. Pacsun reported trackside sales growth from its fourth United States Grand Prix pop-up in Austin. New Era Cap released championship merchandise for the Golden State Valkyries' first WNBA title. MGM Resorts International announced that Rafael Nadal will headline an exhibition event in Las Vegas.
Several companies used sports partnerships for philanthropy rather than sales. TCL Technology Group Corporation donated a solar-powered display to the campus that will serve as the Youth Olympic Village for the Dakar 2026 Youth Olympic Games. CACI International said its program with the Washington Capitals and America's VetDogs reached a $50K funding milestone. Outside sports, Brightstar Lottery announced a Canadian launch of its Cash Pop game with the Ontario Lottery and Gaming Corporation. New to The Street promoted its latest Bloomberg Television episode.
TCL Technology Group Corporation
TCL Donates Ultra-Low-Power Display System to the Youth Olympic Village, Bringing Advanced Display Technology to Everyday Use
TCL Technology Group Corporation donated a solar-powered display system to Université Amadou Mahtar Mbow in Senegal, which will serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games; it uses a TCL CSOT 75-inch Field Sequential Color display delivering 4,000-nit brightness at approximately 300W. TCL says that is roughly half the power consumption of comparable displays, and IOC President Kirsty Coventry attended the donation ceremony.
New Era Cap LLC
Expansion to Champion: New Era Celebrates Golden State Valkyries' First-Ever WNBA Title with Championship Collection
New Era Cap LLC released its 2026 WNBA Championship Collection, including a cap and T-shirt, marking the Golden State Valkyries' first WNBA title, available now at neweracap.com and select retailers. The company says the Locker Room 9FIFTY cap is the one players wore while lifting the trophy, and it carries the league's "THIRTY" wordmark for its 30th season.
New to The Street
From Global Private Credit to Programmable Securities: New to The Street Show #778 Premieres Tonight on Bloomberg Television
New to The Street says Show #778 premieres on Bloomberg Television with Stewards Investment Capital, FreeCast (NASDAQ:CAST) and BioVie (NASDAQ:BIVI) as headliners. The episode is billed as a four-region broadcast across the U.S., Latin America, MENA and Southeast Asia.
VOLCAN DE MI TIERRA
Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026
Volcan de mi Tierra, which describes itself as a family co-owned luxury tequila brand, is the Official Tequila of Formula 1 at the Formula 1 Gran Premio De La Ciudad De Mexico 2026. The brand says it is hosting experiences at Gordon Ramsay at F1 La Terraza and the F1 Paddock Club in Mexico City.
CACI International Inc
CACI's Good Dogs for Great Americans Reaches $50K Milestone to Fund First Veteran-Service Dog Team
CACI International Inc said on Oct. 30, 2026 that its Good Dogs for Great Americans program reached a $50K milestone. CACI runs the program in partnership with the Washington Capitals and America's VetDogs, and says the money will fund its first veteran-service dog team.
MGM Resorts International
Tennis Legend Rafael Nadal Returns to The Court to Headline "The MGM Slam Presented by Capital One" Sunday, Feb. 28, 2027 at T-Mobile Arena in Las Vegas
MGM Resorts International said 22-time Grand Slam champion Rafael Nadal will headline "The MGM Slam Presented by Capital One" on Sunday, Feb. 28, 2027 at T-Mobile Arena in Las Vegas. Tickets go on sale Friday, Oct. 30 at 10 a.m. PT.
Brightstar Lottery PLC
Brightstar Lottery's Cash Pop Game Launched in Canada with the Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC said Ontario Lottery and Gaming Corporation has launched its Cash Pop draw-based game. That makes OLG the first lottery jurisdiction in Canada to offer the game, according to Brightstar.
Pacsun
PACSUN TAKES A VICTORY LAP IN AUSTIN WITH ITS BIGGEST FORMULA 1 UNITED STATES GRAND PRIX WEEKEND YET
Pacsun said its fourth FORMULA 1 UNITED STATES GRAND PRIX in Austin was its biggest race weekend yet. The retailer says trackside sales have grown more than 177% since its first Austin pop-up in 2023, including a 19% increase in 2026.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Sunny Wave Media reporting.